Context & Brief: 

Wipotec is a global leader in weighing and inspection technology, with a strong reputation in Germany and Europe. As Wipotec Australia is still a relatively new presence in the local market, their goal was to build greater brand awareness and position themselves as a trusted provider in the industry. They approached us to create a suite of video and photo assets that could be used across their website and social media to communicate their strengths and values to an Australian audience.

Our Response:

We developed a hero brand film designed to introduce Wipotec Australia and clearly articulate what makes them different from competitors. This video highlighted their key differentiators, including their national service reach, factory-trained technicians, robust spare parts stock, and the frequent testing days they offer to clients. Alongside the hero video, we produced a suite of shorter cutdown videos tailored for social media, each focusing on a specific strength of the business. To complement the video content, we also captured high-quality photography to ensure Wipotec had a consistent and professional visual presence across all marketing channels.

Outcome:

The content suite has been rolled out widely across Wipotec Australia’s digital platforms. The hero video serves as a central brand asset, while the shorter edits have been strategically deployed on social media to target specific customer segments. The videos have also been used extensively on large displays at trade shows and expos, giving Wipotec a strong and professional presence in front of industry audiences. Early feedback has been very positive, with strong engagement online and recognition of Wipotec as a professional, reliable, and customer-focused brand. The project not only elevated their brand presence in Australia but also provided them with a versatile library of content they can continue to use in future campaigns.