How Kingspan uses video to communicate capability and drive sales conversations
Results
Inbound enquiries directly attributed to the video.
Views: 13,000+
Impressions: 34,000+
Likes: 250+
Multi-team usage across marketing, sales, and tender support
Jubilee Park Stadium
Industry
Construction / Building Materials
Use cases
Marketing, Tender support, Technical communication
Deliverables
Case Study Video
5x Cutdowns for Social Media
“The video gives us a clear and credible way to explain our product performance through the architect’s own voice.”
Connor Baynes-Holden
Marketing Manager, Kingspan Insulated Panels
In this story
About this project
The challenge
The solution
The impact
How Kingspan uses the content
Related videos
About this Project
Kingspan Insulated Panels needed a compelling way to showcase how their insulated roof and wall systems performed on a major community infrastructure build: the new Jubilee Park Stadium.
Instead of relying on product specs, brochures, or technical sheets, Kingspan wanted an architect, on a project, explaining the real-world performance of their RW1000 roof system and Rainspan wall system.
WildAcre Studio was engaged to create a video case study that could:
Communicate technical value clearly
Support early-stage conversations with architects and specifiers
Demonstrate Kingspan’s collaboration during detailing and installation
Highlight product suitability for large-scale community facilities
Provide a premium, simple way to explain technical advantages visually
Gave BD teams a tool they can use in meetings, calls, and tenders
The challenge
Kingspan had strong technical advantages, but no simple way to communicate them to architects and specifiers.
They needed content that:
• Provided third-party validation from the project architect
• Demonstrated value in simple terms
• Could be shared easily across teams
• Give BD teams a way to communicate value without overwhelming clients with specs
Architects are heavily influenced by other architects — but Kingspan didn’t have a centralised asset that captured that voice authentically. They needed a video that felt real, technical, credible, and easy to share.
The solution
WildAcre created a narrative-led case study built around the project architect, capturing:
Why Kingspan was chosen
How they supported the project
The outcomes achieved
We filmed on-site at the completed facility and produced:
One flagship case-study video
Five themed social cutdowns (Design, Innovation, Sustainability etc.)
This provided Kingspan with flexible content they could use across marketing, BD, and sales conversations.
The impact
Verified commercial impact
Kingspan reported that a new sales enquiry came directly from someone watching the Jubilee Park video.
Strong organic engagement
The videos generated 13,000+ views and strong engagement from architects, builders and industry contacts
Multi-team adoption
The video suite is now used across Kingspan’s marketing, BD, sales, technical reps, and tender submissions, becoming Kingspan’s go-to asset for capability communication.
How Kingspan uses the content
Social media and LinkedIn marketing
BD introductions
Capability and sales presentations
Tender submissions
The architect-led approach makes it easier for every team to communicate Kingspan’s value clearly and consistently.