Elphinstone Group
Brand Story Video
Results
25,000+ Views Across Platforms
Long-form industrial storytellings that continues to generate engagement
Replaced a 94-Slide Corporate Presentation
Now used as a high-impact introduction in meetings and stakeholder conversations.
Premiered at Elphinstone’s 50-Year Anniversary Event
Screened in front of hundreds of employees and stakeholders.
Elphinstone: The Legacy
Industry
Mining / Heavy Industry
Use cases
Internal comms, milestone event, leadership messaging, onboarding
Deliverables
Long-form brand story film
“The brand story video captured who we are as a business - our people, our legacy, and our direction. It’s now a powerful way for us to introduce Elphinstone to stakeholders and new team members.”
Kelly Elphinstone
Executive Director, Elphinstone Group
In this story
About this project
The challenge
The solution
The impact
How Kingspan uses the content
Related videos
About this Project
Elphinstone Group needed more than a milestone film. They needed a clear, powerful way to articulate who they are — to employees, stakeholders, and future partners.
The result was a long-form brand story video designed to honour the past while setting the tone for the next chapter.
The goal wasn’t just to celebrate the past - it was to clearly articulate the business today and where it’s heading.
The challenge
Anniversary films often become timelines. Elphinstone needed something more strategic.
Elphinstone needed a film that:
• Balanced legacy with momentum Past to Present to Future
• Felt authentic to a heavy-industry audience
• Represented the broader group, not just one site or one voice
• Landed emotionally for internal viewers — while still being polished and shareable
The solution
WildAcre developed a story-led structure anchored in people, values, and defining moments - supported by cinematography from real working environments.
The approach:
Long-form interview-led storytelling (legacy, culture, capability, future)
Carefully shaped narrative arc (origins → growth → values → leadership → future)
Strong location-based B-roll to keep it visually moving and grounded in reality
A premium finish (music, pacing, sound design, titles) worthy of a milestone moment
While many brand story videos sit around 3-5 minutes, this long-form edition was intentionally crafted to serve as a comprehensive internal legacy piece.
The impact
The film premiered as part of Elphinstone’s 50-year celebrations and now serves as a cornerstone internal asset — a piece the business can continue to use to:
Welcome new team members into the story
Reinforce culture and values across a growing organisation
Give stakeholders a clear sense of who Elphinstone is and what it stands for
The film now serves as the primary introduction to the business - replacing lengthy slide decks and streamlining executive-level stakeholder conversations.
How Elphinstone uses the content
Milestone events / internal screenings
Internal communications
Onboarding / induction
Leadership messaging
Future company milestones / stakeholder storytelling
Considering a Brand Story Video?
Established business with a real legacy and depth
Complex operations that are difficult to communicate clearly
Leadership teams ready to articulate vision and direction