Context & Brief: 

Elphinstone Group, a leading name in the Tasmanian manufacturing and mining sector, celebrated its 50th anniversary in 2025. To mark this milestone, they wanted to create a long-form documentary-style video that captured the company’s history, values, and legacy. The objective was to honour the people who built the business, showcase the company’s growth and innovation, and provide a lasting record of its contribution to the community and industry.

Our Response:

We produced a Brand Story Anniversary video that explored the story of Elphinstone through its most important themes: the company’s origins and history, its expansion and capabilities, the relationships and values that underpin the business, its people and leadership, its commitment to giving back, and its legacy and future direction.

As a group company with stakes in a variety of businesses, the production also documented each business within the Elphinstone Group, showing how they collectively contribute to the company’s strength and longevity. The film combined heartfelt interviews with long-serving employees and leaders, together with historical archive material and location B-roll, to create a balance of factual storytelling and emotional resonance.

Outcome:

The anniversary video premiered at a live event attended by over 200 employees, partners, and community members. The film received an overwhelming response, culminating in a huge round of applause that reflected the pride and connection people felt with the story. Beyond the event, the video serves as an enduring brand asset that captures the breadth of the Elphinstone Group’s businesses, its history, and its values. It not only commemorates 50 years of achievement but also stands as a legacy piece the company can share with future generations of employees, stakeholders, and partners.