Woorak House
Rockcote
Capturing the craftsmanship and detail behind a contemporary coastal home.
Results
Showcased Architectural Excellence
Created content that highlighted the craftsmanship, materials and design details throughout the project.
Premium Content Library
Produced a suite of professional video and photography assets for ongoing marketing use.
Multi-Channel Marketing Assets
Content was used across Rockcote’s website and social media channels to showcase the project and its products.
Rockcote
Industry
Architecture & Built Environment
Project Type
Architectural Video & Photography
Deliverables
Hero Film
Social Media Cutdowns
Photography Suite
“Working with WildAcre Studio on the Woorak House project was a seamless experience from start to finish. Will took the time to understand both the architectural intent of the project and the role Rockcote’s products played in achieving the final outcome.
The video and photography beautifully captured the craftsmanship, materiality and atmosphere of the home, while remaining true to the design vision. The final assets have become valuable content for our marketing and communications, and we were extremely pleased with the result.”
Nina Dorn
Creative Director, Rockcote
In this story
About this project
The challenge
The solution
The impact
How Rockcote uses the content
Related videos
Project Overview
Woorak House is a contemporary residence located on Sydney’s Northern Beaches, designed with a strong focus on materiality, craftsmanship and architectural detail.
WildAcre Studio partnered with Rockcote to create a suite of video and photography assets showcasing how Rockcote’s rendering products contributed to the finished outcome. The content was designed to support marketing activity across digital channels while highlighting the quality and finish of the project.
The challenge
Woorak House featured a refined architectural design with carefully considered materials, textures and finishes throughout. The challenge was to create content that captured the quality of the project while demonstrating the role Rockcote’s rendering products played in achieving the final result.
Beyond simply documenting the home, the content needed to communicate craftsmanship, atmosphere and design intent.
The solution
WildAcre Studio produced a hero film, social media cutdowns and a professional photography suite showcasing the project from multiple perspectives.
Through a combination of cinematic camera movement, natural light and detail-focused imagery, the content highlighted the relationship between architecture, material selection and construction quality. Particular attention was given to the rendered surfaces and finishes that formed a key part of the home’s aesthetic.
Where the Video Was Used
Rockcote Website
Social Media
Project Marketing
Product Promotion
Brand Communications
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