Villa des Fleurs
Showcasing craftsmanship, materiality and architectural detail.
Results
Showcased Premium Finishes
Created content that highlighted the craftsmanship, materiality and architectural detail throughout the renovation.
Featured Industry Expertise
Captured insights from architect Chloe Tozer, helping communicate the design thinking behind the project and material selections.
Supported Editorial Exposure
The project was featured on Rockcote’s website and contributed to broader project promotion, including publication in Vogue Living Australia.
Rockcote
Industry
Architecture & Built Environment
Project Type
Documentary Film
Deliverables
Hero Documentary Film
Social Media Cutdowns
“WildAcre Studio brought a thoughtful and creative approach to the Villa des Fleurs project. From planning through to delivery, the process was collaborative, professional and focused on capturing the details that made the project unique.
The final video beautifully showcased the architecture, craftsmanship and material palette of the home, while helping communicate the role Rockcote’s finishes played in achieving the overall design vision. We were extremely pleased with the result and the quality of the final content.”
Nina Dorn
Creative Director, Rockcote
In this story
About this project
The challenge
The solution
The impact
How Rockcote uses the content
Related videos
Project Overview
Rockcote partnered with WildAcre Studio to create a project feature video showcasing Villa des Fleurs, a beautifully restored residence designed by CLO Studios.
The project highlighted the use of Rockcote’s Otsumigaki finish, a smooth clay and lime plaster that played a key role in achieving the home’s refined aesthetic and material palette.
The Challenge
Villa des Fleurs featured a highly considered architectural renovation where materials, texture and craftsmanship played a critical role in the final outcome.
The challenge was to create content that not only showcased the completed home but also communicated how Rockcote’s Otsumigaki finish contributed to the overall design vision.
The Solution
WildAcre Studio produced a documentary-style project feature centred around an interview with architect Chloe Tozer of CLO Studios.
Combining architectural cinematography with detailed material-focused imagery, the content explored the relationship between design intent, craftsmanship and product selection. Particular attention was given to the textures, finishes and spaces that defined the project.
Audience Response
The completed content was published through Rockcote’s marketing channels and helped support broader promotion of the project.
The renovation later received significant editorial exposure, including publication in Vogue Living Australia.
Where the Video Was Used
Rockcote Website
Project Marketing
Client Presentations
Business Development
Editorial Promotion
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