K-Roc™ Product Launch Video
Kingspan
Introducing a new insulated panel solution to the Australian market.
Results
Supported Product Launch
Created a dedicated launch video introducing K-Roc™ to architects, contractors and clients.
Communicated Key Product Benefits
Helped simplify technical product information through a clear and engaging visual format.
Multi-Channel Marketing Assets
Used across Kingspan’s website, social media and broader marketing activities to support awareness and product adoption.
Kingspan Insulated Panels
Industry
Industrial & Manufacturing
Project Type
Product Launch Video
Deliverables
Hero Film
Launch Video
Social Media Cutdowns
Photography Suite
“Working with WildAcre Studio on our case study video was a fantastic experience from start to finish. They brought a perfect balance of creativity, technical skill, and professionalism to the project.
The team took the time to understand our brand and objectives, and the final product captured the essence of our story in a clear, engaging, and polished way.
Their attention to detail, ability to put people at ease on camera, and commitment to delivering high-quality work made the whole process seamless.
We’re thrilled with the end result and would highly recommend WildAcre Studio to anyone looking for a talented and reliable production partner.”
Connor Baynes-Holden
Marketing Manager, Kingspan Insulated Panels
In this story
About this project
The challenge
The solution
The impact
How Kingspan uses the content
Related videos
Project Overview
Kingspan partnered with WildAcre Studio to create a product launch video for K-Roc™, a new insulated panel designed for the Australian market.
The video was developed to communicate the product’s key benefits, applications and performance characteristics while supporting Kingspan’s broader marketing and sales efforts.
The challenge
Launching a new product requires more than simply presenting technical specifications. Kingspan needed a way to clearly communicate the benefits of K-Roc™ while making the information accessible to a broad audience of architects, contractors and decision-makers.
The challenge was to balance technical detail with engaging visual storytelling.
The solution
WildAcre Studio produced a product launch video featuring interviews with Kingspan team members alongside footage showcasing the product and its applications.
By combining expert insights with carefully selected visuals, the video communicated the product’s features, benefits and intended market positioning in a concise and engaging format.
Where the Video Was Used
Kingspan Website
Social Media
Project Marketing Campaigns
Sales Presentations
Industry Communications
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