Hobson Engineering 90th Anniversary Video
Celebrating 90 years of history, people and the Hobson Way.
Results
Celebrated a Major Milestone
Created as the centrepiece of Hobson Engineering’s 90th anniversary celebrations, helping capture the company’s history, people and culture in a lasting format.
Preserved Company Legacy
Combined interviews, archive imagery and historical footage to document the stories, values and relationships that have shaped the business across generations.
Positive Industry Engagement
The video generated positive responses from employees, customers, suppliers and industry partners, with viewers commenting on Hobson’s culture, legacy and long-standing industry relationships.
Hobson Engineering
Industry
Industrial & Manufacturing
Project Type
Brand Story Video
Use cases
Internal comms, milestone event, leadership messaging, onboarding
Deliverables
Long-form brand story film
Social Media Cutdowns
Working with WildAcre Studio on our 90th anniversary video was a fantastic experience from start to finish. Will took the time to understand our history, culture and the people behind the business, helping shape a story that felt authentic to who we are.
The process was collaborative and professional throughout, and the final film captured the spirit of Hobson Engineering in a way that resonated with employees, customers and industry partners alike. We were incredibly proud of the result and would highly recommend WildAcre Studio to any organisation looking to tell a meaningful story through video.
Diana Cubillos
Head of Marketing, Hobson Engineering
In this story
About this project
The challenge
The solution
The impact
How Hobson Engineering uses the content
Related videos
Project Overview
To mark its 90th anniversary, Hobson Engineering partnered with WildAcre Studio to create a documentary-style brand story video celebrating the company’s history, culture and people.
Featuring interviews with company leaders, long-serving employees and newer team members, the film explored the values, relationships and shared sense of purpose that have shaped Hobson across generations.
The challenge
For nearly 90 years, Hobson Engineering had built a reputation based on strong relationships, trusted service and a people-first culture. While these values were deeply understood within the business, much of that story had never been formally captured.
The challenge was to distil nine decades of history into a single film that could celebrate the past, recognise the people behind the business and inspire the next generation of employees.
The solution
WildAcre Studio produced a 10-minute documentary-style brand story video built around interviews with approximately ten team members across the business.
The story combined personal reflections, leadership perspectives, archive imagery and historical footage to create a narrative that honoured Hobson’s legacy while looking towards the future.
Through the voices of the people who helped shape the business, the film brought “The Hobson Way” to life.
Audience Response
Comments highlighted the strength of Hobson’s culture, the company’s long-standing relationships and the impact of the story being told.
“Great to see and listen to the Hobson Way.”
“What a story. Congrats on 90 years.”
“Proud to have Hobson Engineering as a valued partner.”
Where the Video Was Used
90th anniversary celebrations
Internal communications
Linkedin and Social media
Company Website
Future milestone and onboarding initiatives
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