Industry
Power Generation / Manufacturing / Data Centres / Mission-Critical Infrastructure
Use cases
Brand positioning, capability communications, trade shows, stakeholder engagement, sales and digital marketing
Deliverables
Long-form brand story film, social cutdowns
Drac Mechanical
Brand Story Video
Results
Positioned DRAC for the Mission-Critical Data Centre Market
Communicating DRAC’s scale, engineering expertise and Australian manufacturing capability to clients operating in mission-critical infrastructure.
Showcased End-to-End Australian Manufacturing Capability
Capturing engineering, fabrication, assembly, electrical integration, testing and quality processes across DRAC’s Victorian operations.
Turned a Complex Engineering Business Into a Clear Brand Story
Bringing together DRAC’s history, people, technical capability and future direction within a single story-led film.
In this story
About this project
The challenge
The solution
The impact
How Drac Mechanical uses the content
Related videos
About this Project
DRAC Mechanical needed a brand story film that could communicate the scale and capability of the business as it continued to grow within Australia’s mission-critical power generation and data centre market.
Operating across multiple facilities in Pakenham and Traralgon, DRAC brings together engineering, Australian manufacturing and specialist generator solutions under one business.
The aim was to create a film that went beyond simply showing the finished product, communicating the people, expertise and processes behind DRAC and positioning the company as a trusted large-scale generator solutions partner.
The challenge
DRAC operates within a highly technical industry where much of the value provided to clients happens behind the scenes.
The film needed to:
Communicate complex engineering and manufacturing capability clearly
Demonstrate the scale of DRAC’s Victorian operations
Position the business credibly within the growing data centre sector
Showcase Australian manufacturing and in-house technical expertise
Represent both leadership and operational teams authentically
Balance technical capability with the people and culture behind the business
It also needed to speak to a technically knowledgeable audience without becoming overly technical or feeling like a traditional corporate video.
The solution
WildAcre Studio developed a story-led brand film built around DRAC’s people, manufacturing environments and engineering capability.
Production took place over three days across DRAC’s facilities in Pakenham and Traralgon.
The approach included:
Interviews with leadership, engineering and operational team members
Cinematic coverage across multiple manufacturing facilities
Welding, fabrication and generator enclosure production
Fuel system and electrical integration
Engineering and CAD environments
Testing, quality assurance and final assembly
Drone and exterior coverage demonstrating the scale of the operation
People-focused footage capturing the team behind the technical capability
Rather than relying heavily on scripted messaging, the interviews were designed to feel conversational and natural, allowing the story to be told by the people who know the business best.
The resulting film combined these perspectives with detailed operational footage to communicate both the technical depth and human side of DRAC.
The impact
The completed film gives DRAC a flagship piece of content for communicating its capability within the Australian power generation and mission-critical infrastructure market.
The project helped:
Position DRAC as a sophisticated Australian engineering and manufacturing business
Demonstrate the scale and breadth of its in-house capability
Strengthen its positioning within the data centre sector
Put DRAC’s people and technical expertise at the centre of the brand
Make a complex service offering easier for prospective clients and stakeholders to understand
Create a premium long-form brand asset with ongoing value across multiple platforms
Importantly, the film doesn't just show what DRAC manufactures. It communicates the engineering, processes and people required to deliver generator solutions for some of Australia's most demanding environments.
How Drac uses the content
The brand story was developed as a versatile communications asset that can support DRAC across:
Trade shows and industry events
LinkedIn and digital marketing
Website and brand positioning
Sales and business development
Client and stakeholder communications
Capability presentations
Recruitment and employer branding
Company and leadership storytelling
Considering a Brand Story Video?
Established business with a real legacy and depth
Complex operations that are difficult to communicate clearly
Leadership teams ready to articulate vision and direction